TATA STEEL
2024/2025
Introduction
For the past two editions, we have been responsible for key video productions at the Tata Steel Chess Tournament, focusing on promotional videos and aftermovies. This tournament is an icon in the chess world, known as the Wimbledon of Chess. In Wijk aan Zee, the world’s best chess players gather to compete for the coveted title.
Industry
Sports & B2B
Deliverables
Marketing
Masters Announcement
When we took on the video production for Tata Steel Chess, we immediately saw opportunities to bring more dynamism to social media. Instead of a standard Masters announcement, we created an exciting series or movie-style trailer, featuring hip-hop as a powerful soundtrack. Our team handled the animations, editing, and footage, resulting in a fresh and innovative style. It was a hit, earning praise from chess fans worldwide.
Industry
Sports
Deliverables
Promo Film
TATA Steel Chess On Tour
Industry
Sports
Deliverables
Promofilm
TATA Steel Chess On Tour - Aftermovie
Industry
Sports
Deliverables
Daily Recap
After Movie TATA Steel Chess 2024
After the event, we delivered a powerful aftermovie capturing the tournament’s full intensity. Two weeks of high-stakes competition, where grandmasters gave it their all, thousands of chess fans gathered in Wijk aan Zee, and millions followed the event worldwide via the livestream.
Industry
Sports
Deliverables
After Movie
Metrics
Reach, Engagement, Brand-Awareness