TATA STEEL
2024/2025
Introduction
For the past two editions, we have been responsible for key video content at the Tata Steel Chess Tournament, focusing on promotional videos and aftermovies. Renowned for being the "Wimbledon of Chess", this prestigious tournament draws the world's top players to Wijk aan Zee to compete for the coveted title.
Industry
Sports & B2B
Deliverables
Marketing
Masters Announcement
When we took on video production for TATA Steel Chess, we immediately saw opportunities to bring more dynamics into their social media. Instead of a standard Masters Announcement, we created an exciting series-style or movie-style trailer, featuring hip-hop as a powerful soundtrack. Our team provided the animations, editing, and footage, resulting in a fresh and innovative style. It was a huge hit, earning praise from chess fans worldwide.
Industry
Sports
Deliverables
Promo Film
TATA Steel Chess On Tour
Industry
Sports
Deliverables
Promofilm
TATA Steel Chess On Tour - Aftermovie
Industry
Sports
Deliverables
Daily Recap
After Movie TATA Steel Chess 2024
After the event, we delivered a powerful aftermovie that captured the full intensity of the tournament. Over two weeks of high-stakes competition, grandmasters gave it their all, thousands of chess fans gathered in Wijk aan Zee, and millions followed the event worldwide via the livestream.
Industry
Sports
Deliverables
After Movie
Metrics
Reach, Engagement, Brand-Awareness