Cranberry Terschelling

Introduction

Cranberry Terschelling asked us to manage their entire online marketing, from concept development and content production to building a new webshop and launching ad campaigns. Since the start, we have increased webshop revenue by an average of 30% year over year—a strong growth that enhances the recognition and appreciation of this unique natural product.

Industry

Food, B2C, B2B

Deliverables

Online Marketing

A Rich History

The rich history of cranberries on Terschelling began in 1839, when a barrel of Canadian cranberries washed ashore on the island after a storm. What was initially considered worthless and thrown into the dunes began to grow spontaneously and blossomed into a unique natural product. A strong story gives brand experience depth. We have leveraged this history to position Cranberry Terschelling within online marketing, websites, and retail, making the brand come to life even more powerfully.

Brand Film

During the harvest, we created this powerful brand film, which shows how much craftsmanship and dedication are needed to create this special product. For generations, pickers have worked in these fields, passing down knowledge and techniques from father to son. A unique product from Dutch soil. Watch the film and experience it for yourself.

Industry

B2B & B2C

Deliverables

Brand Film

Advertising

For advertising, the focus was on reaching new target audiences. Since the juices are a premium product, it was essential to first communicate the value of the product and the origin of Terschelling. We did this through storytelling with content from the brand film, allowing potential customers to learn about the unique quality and craftsmanship behind the product. During promotional events, such as the Black Friday period, we converted this target group into paying customers. Afterward, we kept them engaged with strategic email marketing, which reduced advertising costs and allowed us to maintain more control over ad spending.

Industry

B2B & B2C

Deliverables

Advertising

Photography

Strong photography is essential for brand experience, from the website to social media and email marketing. The right images tell a story and bring the brand to life. For this photo series, we captured the authenticity of the pickers, their methods, and the production process. By strategically deploying the images across different channels, we maximised the impact and return of the campaigns.